George’s first foray into investing was at age 18, when he discovered hehad a knack for the financial markets. His early experiences tradingsparked a passion that he pursued at University, studying banking,finance, and investments while honing his skills in various investmentand sales roles.
While at university, George discovered proprietary trading through anad. The idea of leveraging a firm’s capital to amplify his potentialprofits was appealing. However, in the different firms he trialled, henoticed that some excelled in evaluations, and others boasted superiortechnology. But none seemed to offer the full trading experience hewas looking for.
Driven by a vision to fill this gap, George founded Alpha Capital Group,a one-stop shop for traders that combines robust evaluations, cutting-edge technology, and comprehensive trader support.
Today, Alpha Capital Group empowers traders worldwide with thetools, training, support, and environment they need to succeed.

Drew’s been in the financial services sector for nearly two decades.Fresh out of college, he went straight into a number of institutions. Hisexperience led to launching his own brokerage, a venture that remainssuccessful to this day.
In 2018, George Kohler approached Drew with the idea of establishingAlpha Capital Group, a firm with core values absent in the prop tradingindustry. The idea was simple: a firm that prioritised rapid customersupport and valued approachability in an impersonal, automatedindustry.
As a pillar of Alpha Capital’s customer-first philosophy, Drew hasplayed a pivotal role in shaping the business’s backend operations toremove commission fees and reward traders for their hard work—arare stance in an industry aimed at boosting firm profits.
Drew continues to ensure the operations within Alpha Capital alignwith the firm’s values of transparency, support, and a trader-firstmentality so that Alpha continues to remain at the forefront of propfirm innovation.

Alex has a solid background in financial sales and extensive experience with equity and derivative brokers, including MP Capital and Central Markets.
During his tenure at Central Markets, he formed a professional bond with Andrew Blaylock, one of Alpha’s directors.
This connection later pivoted him towards the Venture Capital and private equity sectors, enriching his expertise before he joined forces with his colleagues to launch Alpha Capital Group.At Alpha Capital, Alex is committed to enhancing support for the traders and ensuring a first-class and seamless service.
He actively oversees partnerships and affiliate programs and continues to introduce innovative strategies to advance the proprietary trading industry.He is particularly passionate about the inclusivity of prop trading, which welcomes individuals from diverse backgrounds, offering them a platform where skill, rather than capital, dictates success.

Planty is a seasoned expert with nearly three decades of experience in the financial markets. He began his illustrious career after graduating with a degree in Insurance and investment before starting work at Sun Alliance Investment Management.
He focused on bonds and equities, which laid a strong foundation for his future endeavours.In 1997, Jonathan moved to UBS and entered the world of large-cap investment banking. This role expanded his expertise into options and equities of various sizes and ingrained a client-first approach in his professional ethos.During the 2007 financial crisis, Jonathan joined Liberum Capital, which was positioned in the eye of the storm.
Here, he refined his skills in macroeconomics, bottom-up fundamentals, and technical analysis, becoming an advisor to clients navigating the stormy markets.Jonathan brings his wealth of knowledge to the Alpha Capital Group YouTube channel, where he hosts engaging interviews, shares insights, and guides traders through the complex world of finance with his seasoned perspective.

With over 13 years of experience in digital marketing, Danny is a growth-driven strategist with a deep understanding of performance marketing and content creation.
His career began in sales, where he developed a sharp understanding of customer psychology before transitioning to marketing.
Danny has played a pivotal role in scaling multiple businesses to seven and eight figures by combining organic content strategies with paid media campaigns. He has a proven track record in driving customer acquisition and maximizing return on investment for brands across various industries.In his role as Chief Marketing Officer for Alpha Group, Danny leads the marketing efforts for Alpha Capital, Alpha Futures, and Alpha Prime.
His focus is on building strategic campaigns, improving brand storytelling, and developing educational content that empowers traders to succeed.Danny’s commitment to creative yet results-driven marketing has earned him a reputation as an industry innovator. He is dedicated to helping Alpha Group expand its reach, connect with traders worldwide, and deliver valuable insights to the trading community. When he’s not crafting marketing strategies, Danny is passionate about family life, personal growth, and helping entrepreneurs embrace resilience on their journey to success.