Since 2021
About Alpha Capital

About Us

The trading industry is complex. At Alpha Capital Group, we provide a transparent, supportive environment that treats you as a partner.

Trust Pilot Micro Combo
Our Purpose
Mission and Vision

Our Vision

Our unique blend of expert-led education, opportunities for growth as a Qualified Analyst, and cutting-edge technology is designed to elevate your trading journey.

Our Mission

Our in-house platform, driven by innovative technology and years of experience, provides a stable, accessible entry into the market, ensuring you have everything needed to succeed.

Progression
Certification Path

Earn Qualified Analyst Status

Complete both Alpha Prop phases and unlock a Qualified Account with a 0% profit target and up to 80% performance fee.

Milestones
Our Journey

The Alpha Capital Journey

Milestones That Define Our Path to Excellence

Ecosystem
Alpha Group

The Trading Group Behind Alpha Capital

George Kohler

Managing Director & Founder Of Alpha Capital Group

Andrew Blaylock

Co-Founder & Director Of Alpha Capital Group

Alexander 'Alex'

Head of Business Development

Jonathan 'Planty'

Chief Market Analyst
Danni Allen Page

Danny Allen-Page

Chief Marketing Officer

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We Are Hiring
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Open Positions

Hiring as we know it is broken. Join the team that’s fixing it.

Support
FAQs

Key points to know before using Alpha.

When was Alpha Capital Group founded?

Alpha Capital Group launched in November 2021 as a UK prop firm. Since then we have grown into a wider Alpha Group with Alpha Futures, ACG Markets, Alpha Prime, and Alpha Trader.

Where is Alpha Capital based?

Alpha Capital Group is a London-based UK prop firm. Support runs Monday to Friday, 8am to 8pm GMT, and our community spans 140+ countries.

What is Alpha Capital Group’s mission?

Our mission is to equip our 100,000+ monthly active community of analysts with strong trading conditions, advanced tools, and clear support. We treat you as a partner in a simulated prop firm environment, not just a checkout.

Who is behind Alpha Capital Group?

Alpha Capital Group is led by a team across Capital, Futures, markets, and marketing. Founders and senior leads include George Kohler, Andrew Blaylock, Alexander, Jonathan “Planty”, and Danny Allen-Page. Full profiles are on this page.

What is the Alpha Group?

The Alpha Group is the wider ecosystem around Alpha Capital. It includes Alpha Capital (forex prop evaluations), Alpha Futures (futures prop evaluations), ACG Markets (the broker behind our simulated institutional environment), Alpha Prime (progression path), and Alpha Trader (our proprietary platform).

How is Alpha Capital different from Alpha Futures?

Alpha Capital is our forex and multi-asset prop firm. Alpha Futures is our futures prop firm. Both sit in the Alpha Group and share the same standards around simulated evaluations, clear rules, and performance fees for Qualified Analysts. Different markets, same group.

What role does ACG Markets play?

ACG Markets is the regulated broker that powers Alpha Capital’s simulated institutional environment. Alpha Capital is the prop firm. ACG Markets provides the execution infrastructure behind the evaluation setup.

What is Alpha Prime?

Alpha Prime is the progression path for skilled, consistent traders from Alpha Capital or Alpha Futures. It is a separate London-based programme with its own qualification routes and terms. It is not the same as a standard Qualified Account.

Does Alpha Capital hire?

Yes. We hire across the Alpha Group when roles open. Check Careers on this site for live positions, or join the notify list if nothing is open right now.

Why do traders choose this UK prop firm?

Traders choose Alpha Capital Group for clear evaluation rules, simulated institutional conditions, platform choice, and a path from evaluation to Qualified Analyst with up to an 80% performance fee share on eligible simulated profits. Outcomes are not guaranteed. Skill and risk management still decide the result.