What is ACG? Alpha Capital Group and the Alpha Company Ecosystem (2026)

Alpha Capital Group is the prop firm. ACG Markets is the broker. Separate companies, linked ecosystem. This explainer covers what each does and why the names get confused.

ACG usually means Alpha Capital Group - the UK prop firm at alphacapitalgroup.uk.

ACG Markets is a separate company - a broker at acg-markets.com. It is not Alpha Capital Group.

Alpha Capital Group and ACG Markets are not the same company. They are separate businesses with different jobs, but they sit in the same broader ecosystem and share branding you will see across the Alpha Group.

General information only, not personal financial advice.

How they work together

Alpha Capital Group is the prop trading firm. It runs evaluations. Traders who pass progress to Qualified Accounts with simulated funds and can earn performance fees under published rules.

ACG Markets is the broker. It provides trading infrastructure and brokerage services: execution, platforms, liquidity, and the technology stack traders actually place orders through.

Simple split:

Alpha Capital Group

ACG Markets

Role

The business that qualifies and allocates traders

The business that executes and hosts the trading

Analogy

Finds and funds the trader (evaluation model)

Handles the route (execution and brokerage)

Think of it like Uber and the mapping system: one side matches riders and drivers; the other runs the navigation. Alpha Capital Group is the evaluation and allocation side. ACG Markets is the trading infrastructure side.

In recent years, Alpha Capital Group launched and connected with ACG Markets to bring more of the trading experience in-house: execution quality, technology, and brokerage control. That is why you often see similar branding, leadership references, and cross-links between the two, even though they remain separate legal entities with separate websites.

Prop firm activity: alphacapitalgroup.uk
Broker activity: acg-markets.com

What is Alpha Capital Group?

Brand

Alpha Capital Group (often shortened to ACG)

Type

Prop firm (evaluations, Qualified Accounts, performance fees)

Founded

2021

Headquarters

United Kingdom

Website

alphacapitalgroup.uk

Co-founders

George Kohler (CEO) and Andrew Blaylock

Model

Evaluation → Qualified Account → performance fees on simulated accounts

Account sizes

$5,000 to $200,000 (up to $400,000 total allocation via scaling)

Performance split

Up to 80% (per official product materials)

Alpha Capital runs trader evaluations. It is not a retail broker in the same way ACG Markets is.

More: About Alpha Capital · What is a prop firm

What is ACG Markets?

Brand

ACG Markets

Type

Broker (live CFD/forex trading)

Website

acg-markets.com

Regulation

Seychelles FSA, Securities Dealer's Licence SD182 (per acg-markets.com)

Entity

ACG Markets Ltd, company no. 8434915-1 (per site footer)

ACG Markets offers retail brokerage: account types, deposits, multi-asset trading on MT5, cTrader, Alpha Trader, etc.

Alpha Capital Group and ACG Markets are not the same business. Alpha Capital may reference broker infrastructure on its site, but prop firm evaluations live on alphacapitalgroup.uk. Broker accounts live on acg-markets.com.

ACG vs ACG Markets: quick comparison

Alpha Capital Group

ACG Markets

What it is

Prop firm

Broker

URL

alphacapitalgroup.uk

acg-markets.com

You pay for

Evaluations

Live trading account / deposits

Account type

Simulated evaluation & Qualified Accounts

Retail brokerage

"ACG" means

Alpha Capital Group (informal)

ACG Markets (the brand name)

Other "Alpha" names

Name

What it is

Site

Alpha Capital Group

Prop firm

alphacapitalgroup.uk

ACG Markets

Broker (separate)

acg-markets.com

Alpha Futures

Futures prop firm

alpha-futures.com

Alpha Prime

Elite trader tier

alphaprimemarkets.com

Alpha Trader

Trading platform

alphatrader.com

Always confirm the domain before you pay.

Frequently asked questions

What is ACG in trading?

Usually Alpha Capital Group, the prop firm. Not ACG Markets unless you mean the broker.

Is ACG Markets the same as Alpha Capital Group?

No. Separate companies and separate products. Alpha Capital Group runs prop evaluations and Qualified Accounts. ACG Markets runs brokerage. They are closely linked in the same ecosystem, but not the same business.

What is acg cap?

Could mean either search term in practice. Check the URL: alphacapitalgroup.uk = prop firm. acg-markets.com = broker.

Please note that all accounts we provide to our clients are demo accounts with simulated funds and any trading is conducted in a simulated environment. References to trading, traders, revenue, and profit are references to virtual trading, revenues, and profits respectively. More details can be found in theFAQ section.Okay I Understand.